Case Studies
Optimizing landing pages for better conversions
I optimized Rhombus’s landing pages by testing messaging and design changes. These ongoing experiments have led to a conversion boost while providing insights and strategies for future improvements.
57%
Increase in form submissions
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Defining and building a new tool for creative teams
Led discovery and design for an MVP that streamlined onboarding and brand management. Conducted research, created user journeys, and developed prototypes to transform internal process into a scalable product.
0-1
Minimum viable product
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Elevating user experience and storytelling on the website
I worked on key improvements to the Rhombus website, enhancing usability, navigation, and design. These updates improved the user experience, making product discovery and engagement more intuitive and efficient.
44%
Increase in user engagement
100%
Preference over previous versions
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Enhancing usability and engagement during exercises
I led the interface redesign of key screens, making the WHM's fitness challenges easier to navigate while introducing new features for customization and progress tracking.
33%
New feature adoption
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